This research really helped me understand the philosophy behind South Australian wine marketing and to appreciate further new world wines. There is some great talent within the regions of Barossa, McLaren Vale and Coonawarra and I am pretty happy I managed to absorb so much knowledge and great wines throughout these 6 months.
It is also with great pleasure to announce that my research will be presented at the 6th AWBR international conference hosted by Bordeaux Management School, in Bordeaux.
A round of applause... :)
Cheers!
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